Category: Uncategorized

  • Sneak Peek Founder Series: Part 0

    Sneak Peek Founder Series: Part 0

    If you’re here.
    It means you’re building something.
    Or thinking about it.
    Or quietly wondering: Am I even doing this right?

    Same.

    That’s exactly where I was when I started out.
    Confused. Curious. Slightly overwhelmed.
    Drowning in advice, but thirsty for truth.

    Sneek peak founder series by Simran Jain

    Why this series?

    I’ve been building for the last few years.
    Some things worked. Most didn’t.
    And along the way, I kept asking myself:

    “Why didn’t anyone talk about this?”

    This isn’t a “how to” guide.
    This is a real-time founder journal.
    The stuff I wish someone had told me.
    The thoughts you don’t find in startup books.
    And the truths that hit different when you’re actually doing the work.

    What you’ll get

    I’ll be posting every Tuesday and Wednesday at 5 PM IST. Each post will be short, raw, and hopefully useful.
    Stuff around:

    • Building in public (the right way)
    • Getting your first few users
    • Hiring your first team member
    • Pitching when you’re still figuring things out
    • What breaks you (and what builds you)

    No fluff. No posturing. No “10x mindset” hacks.

    Just honest stories. From one builder to another.

    Who this is for

    • You’re building your first startup
    • You’re tired of polished startup threads
    • You want real stories, not frameworks

    If any of that sounds like you — 
    Subscribe, follow, or just come back here every Tue and Wed.
    I’ll keep it honest.

    Final thought

    This isn’t a playbook.
    It’s a sneak peek.

    Into the messy, chaotic, surprisingly human side of building something from scratch.

    See you on Tuesday & Wednesday at 5 PM.

    Let’s build. Together.

    Originally published on Medium.

  • The Journey of 2022!

    2021 ended with meeting an inspiring figure. Now 2022 begins with an important decision: getting braces on January 1st, believing that “whatever we do on 1st Jan remains with us throughout the year.”

    B2B Sales

    The team visited over 20 schools and colleges across India, pivoting their product based on customer needs. Key insight: “For B2B you will have to build a relationship with the customer” and be willing to adjust your pitch accordingly.

    Defining BeyondExams’ Direction

    After recognizing they couldn’t serve everyone, they launched their flagship offering: a 3-month web development training program with lifetime internship support for 1st and 2nd year college students. The strategy challenges the mindset that internships aren’t available to early-year students with proper skills and mentoring.

    Learning: “Defining Niche and what fits your niche will help you get a lot more traction.”

    B2C Sales

    Direct customer acquisition through advertising attracted 40+ students. Success required creating urgency around the product and targeting the right audience.

    Marketing & Ads

    Six ad campaigns revealed that internship-focused messaging resonated most. The takeaway: effective marketing requires understanding audience preferences through experimentation.

    MoreThanMarks Hibernation

    Their sister initiative focused on skill training for school students paused operations. Challenge: parents prioritized grades over skills, requiring extensive mindset-shifting efforts.

    Team Reunion

    The first physical meetup in Mumbai strengthened bonds across the distributed team through shared experiences and personal connection.

    Malpani Ventures Connect

    Expert feedback confirmed their strategic direction: focus on one defined product for one specific audience, justified pricing without fluctuation.

    Life Beyond BeyondExams

    An Instagram food page grew from 100 to 400+ followers during 2022.

    Family & Relaxation

    A temple trip to Vrindavan provided balance.

    Major Learnings

    • Self-doubt occurs; respond with resilience
    • Failed experiments teach valuable lessons
    • Experiment, learn, and improve independently
    • Selectively adopt others’ advice
    • Design products for customer needs through direct dialogue
    • Leverage existing research and proven strategies
    • Trust your product ownership
    • Cofounders must fill team gaps when necessary
    • Life continues; maintain continuous growth

    Originally published on Medium.