Founder-Led B2B Marketing Playbook

A practical, India-specific playbook for founders doing their own B2B marketing — written from the trenches of building BeyondChats. No theory. Just what works when you are the sales team, the marketing team, and the product team all at once.

I have been in those calls. I have made those cold intros. I have learned (sometimes the hard way) what moves enterprise buyers and what wastes everyone’s time. These posts are the playbook I wish I had when I started.

Start here — the core series

• Your First 10 B2B Sales Conversations Will Feel Weird. Here’s Why. — Why the first conversations feel wrong, and why that is the right signal.
• My Learnings from B2B Sales — The patterns I noticed after a few dozen calls: what works, what burns trust, what closes.
• If You Can’t Explain Your Startup Simply, It Won’t Grow — Positioning clarity is a sales skill, not a branding exercise.

On building and communicating the product

• How to Build Products That Don’t Need a Manual — Why the best B2B products sell themselves in the demo.
• Stanford Just Taught AI to Think Again — What the latest AI research means for founders building with AI.

Behind the scenes — the founder’s journey

• Sneak Peek Founder Series: Part 0 — Before we started.
• Sneak Peek Founder Series: Part 1 — The first chapter.
• Sneak Peek Founder Series: Part 2 — What we learned next.

More playbook entries coming every week. If you want them in your inbox, drop me a note — I am building the newsletter next.

Simran Jain — CMO at BeyondChats