Writing by Simran Jain
Notes on B2B marketing, building startups, and building in public.
How to Get Warm Introductions and Referrals in Indian B2B
How to get warm introductions and referrals in Indian B2B: who to ask, how to ask so it is easy to say yes, and when to time the…
October 10, 2026 · Marketing · 7 min readHow to Get Your First B2B Case Studies and Testimonials in India
How to get your first case studies and testimonials from early B2B customers in India: who to ask, when to ask, and how to make saying yes easy.
October 3, 2026 · Marketing · 6 min readWhat to Post on LinkedIn as a B2B Founder in India (With No Marketing Team)
What to post on LinkedIn as a B2B founder in India: five post types to rotate, a weekly rhythm you can keep, and how to turn comments into…
October 3, 2026 · Marketing · 8 min readHow to Build a B2B Prospect List in India Without Paying for Tools
Build a sharp B2B prospect list in India without paid data tools. How to find the right companies, the right people, and reach them for free, step by…
September 26, 2026 · Marketing · 7 min readHow to Do B2B Marketing as a Founder With No Budget (India)
You cannot buy attention with no ad budget, so you earn it. The founder-led B2B marketing channels that actually work in India: LinkedIn, referrals, communities, and owned search.
September 26, 2026 · Marketing · 7 min readHow to Close Your First B2B Deal in India (and Handle the Objections That Stall It)
How to close your first B2B deal in India: handle the objections that stall it, from multi-stakeholder sign-off to procurement, timing and price.
September 19, 2026 · Marketing · 5 min readHow to Price Your First B2B Deal in India (Without Underpricing)
Most founders price their first B2B deal too low out of fear. A practical guide to pricing your first B2B deal in India without underpricing.
September 19, 2026 · Marketing · 9 min readHow to Book Your First B2B Sales Meetings in India (Before You Hire a Sales Team)
Everyone teaches the sales call. Nobody teaches how to get it. A practical guide to booking your first B2B sales meetings in India as a founder.
July 4, 2026 · Life · 2 min readWhy I’m writing this blog
I spent years telling brands' stories for a living. This is where I start telling my own: the thinking, and the taste, behind building products and a life.
March 10, 2026 · Marketing · 6 min readYour First 10 B2B Sales Conversations Will Feel Weird. Here’s Why.
Founders know how to build software, not how companies buy it. Why your first B2B sales calls stall, and what to do instead: a founder-led sales playbook.