Writing by Simran Jain
Notes on B2B marketing, building startups, and building in public.
What to Post on LinkedIn as a B2B Founder in India (With No Marketing Team)
What to post on LinkedIn as a B2B founder in India: five post types to rotate, a weekly rhythm you can keep, and how to turn comments into…
October 3, 2026 · Marketing · 8 min readHow to Build a B2B Prospect List in India Without Paying for Tools
Build a sharp B2B prospect list in India without paid data tools. How to find the right companies, the right people, and reach them for free, step by…
September 26, 2026 · Marketing · 6 min readHow to Do B2B Marketing as a Founder With No Budget (India)
You cannot buy attention with no ad budget, so you earn it. The founder-led B2B marketing channels that actually work in India: LinkedIn, referrals, communities, and owned search.
September 26, 2026 · Marketing · 7 min readHow to Close Your First B2B Deal in India (and Handle the Objections That Stall It)
How to close your first B2B deal in India: handle the objections that stall it, from multi-stakeholder sign-off to procurement, timing and price.
September 19, 2026 · Marketing · 5 min readHow to Price Your First B2B Deal in India (Without Underpricing)
Most founders price their first B2B deal too low out of fear. A practical guide to pricing your first B2B deal in India without underpricing.
September 19, 2026 · Marketing · 8 min readHow to Book Your First B2B Sales Meetings in India (Before You Hire a Sales Team)
Everyone teaches the sales call. Nobody teaches how to get it. A practical guide to booking your first B2B sales meetings in India as a founder.
July 4, 2026 · Life · 2 min readWhy I’m writing this blog
I spent years telling brands' stories for a living. This is where I start telling my own: the thinking, and the taste, behind building products and a life.
March 10, 2026 · Marketing · 6 min readYour First 10 B2B Sales Conversations Will Feel Weird. Here’s Why.
Founders know how to build software, not how companies buy it. Why your first B2B sales calls stall, and what to do instead: a founder-led sales playbook.
January 31, 2026 · Marketing · 5 min readMy Learnings from B2B Sales
Selling BeyondChats to hospitals, we made almost every early B2B mistake. Hard-won lessons on winning your first customers when features aren't enough.
January 8, 2026 · Life · 1 min read2025 Was a Blast!
How BeyondChats went from experiment to profitable in 2025: 10+ enterprise clients, JJ & KEM hospitals won, and the move from Lucknow to Mumbai.