Why I’m writing this blog

Estimated reading time: 2 minutes

For a long time, I told other people’s stories for a living — brands, products, companies. This blog is where I start telling my own.

I’m Simran. I’m a marketer and entrepreneur based in Mumbai, and I spend most of my days as Co-Founder & CMO of BeyondChats, where we’re using AI to change how businesses talk to the people who visit their websites. But this space isn’t really about BeyondChats. It’s about the thinking, and the taste, behind the building.

What you’ll find here

• Marketing — what actually moves people, minus the buzzwords.
• Brand & storytelling — how companies come to mean something.
• Entrepreneurship & startups — the real, unglamorous mechanics of building.
• Food — because the best ideas, like the best meals, come from a few good ingredients and a lot of care.
• Life — the part that doesn’t fit neatly into any of the above.

Who this is for

Mostly, I’m writing for two kinds of people. Builders and marketers — because I learned almost everything I know from people who shared openly, and I want to pay that forward. And anyone curious about how I think — including the founders, partners, and investors I’ll work with over the coming years.

I won’t always get it right. I’ll change my mind in public. That’s the point. So let’s begin — pull up a chair.

Thanks for reading. If something here resonates, say hello.